March 4, 2011So here the other day I found myself in a position where I needed to do some A/B testing on a landing page. I have to admit that until now I have done these tests in a pretty impractical way by testing one handcoded template for a week and then the other. I know I know – not really the way to go about this.
So I set out to find a no nonsense solution for A/B testing and in my search I came across Optimizely. Before I write anything else I think you should take a minute to check out the demo below – it will explain in detail what you can do with Optimizely much better than I can.
So I think by now you will agree with me that it is a pretty cool tool for doing A/B testing and increasing your conversions right? The cool thing is that you can use this for WordPress, Drupal, Joomla or whatever platform you are running your site on. Best of all it is super simple to test copy writing and layout without having to do a lot of coding, Basically Optimizely will enable you to act on your ideas right away. Go ahead and give it a try – it is damn cool.